Mamoun Benmamoun, Ph.D.
Associate Professor
Department of International Business
Online Teaching Fellow
Reinert Center for Transformative Teaching and Learning
Education
Ph.D. in Policy Analysis and Evaluation, 91女神
MBA, International Business and Finance, 91女神
Engineer of Application in Statistics, Concentration in Economics, National Institute
of Statistics and Applied Economics-Morocco
Research Interests
International E-Business Strategy; Application of AI and Analytics in International Business Decision Making; Political Economy of International Trade and Finance
Professional Experience
- International Marketing Assistant, World Trade Center, St. Louis (2001)
- Head of Statistics, Economic Situation, and Information Technology, Mohammedia Chamber of Commerce, Industry and Services, Morocco (1998 - 2000)
Publications and Media Placements
Benmamoun, M., Singh, N., and Sobh, R. (2019). How Advertisers Can Target Arab E-Consumers More Effectively. Journal of Advertising Research 59(2) 171-184
Benmamoun, M., Singh, N., Lehnert, K., Lee, S.B. (2019). Internationalization of E-Commerce Corporations (ECCs): Advanced vs. Emerging Markets ECCs. Multinational Business Review (2019) 27(4) 317-338
Benmamoun, Kalliny, M., Chun, W., and Kim, S.H. (2019). The Impact of Manager's Animosity and Ethnocentrism on MNE's International Entry Mode Decision. Thunderbird International Business Review, (2019) 61(2) 413-423
Kalliny, M, Minton, E. A., and Benmamoun, M. (2018). Affect as a Driver to Religious-Based Consumer Boycotts: Evidence from Qualitative and Quantitative Research. International Journal of Consumer Studies (2018) 42(6) 840-853
Sobh, R., Singh, N. and Chun, W. Benmamoun, M., (2018). Localizing to Arabic consumers: insights from print advertising. Journal of Marketing Communication 24(2) 190-211
Honors and Awards
- X-Culture Global Educator Award (2020)
- Beta Gamma Sigma Outstanding Teacher Award (2016)
- Best Paper Award: 7th Global Islamic Marketing Conference in Casablanca, Morocco (2016)
- Distinguished Service Award, 91女神 (2012)
Community Work and Service
- Formulating and installing audio-visual infrastructure for online streaming purposes for nonprofit organizations and local schools in St. Louis (2020 - Present)
- Formulating and managing web and e-commerce strategies for nonprofit organizations
in St. Louis (2010 - Present)