Brad Carlson, Ph.D.
Professor; James J. Pierson Endowed Chair in Marketing
Department of Marketing
Education
Ph.D. in Marketing, Oklahoma State University
M.A. in Media Communications, Webster University
B.A. in Psychology, Webster University
Research Interests
Consumer-Brand Relationships, Celebrity Endorsements, Branding Issues, Frontline Employee and Customer Interface
Publications and Media Placements
Carlson, B.D., Donavan, D.T., Deitz, G., Bauer, B.C., and Lala, V. (2020). A Customer-Focused
Approach to Improve Celebrity Endorser Effectiveness. Journal of Business Research
109: 221-235.
Harmeling, C.M., Moffitt, J., Arnold, M.J., and Carlson, B.D. (2017). Toward a Theory
of Customer Engagement Marketing. Journal of the Academy of Marketing Science, 45
(3) 312-335.
Zablah, A., Carlson, B.D., Donavan, D.T., Maxham, J.G., and Brown, T.J. (2016). A
Cross-Lagged Test of the Association between Customer Satisfaction and Employee Job
Satisfaction in a Relational Context. Journal of Applied Psychology, 101 (5): 743-755.
Atefi, Y., Ahearne, M., Maxham, J.G., Donavan, D.T., and Carlson, B.D. (2018). Does
Selective Sales Force Training Work? Journal of Marketing Research, 55 (5) 722-737.
Carlson, B.D., Suter, T.A., and Brown, T.J., (2008). Social versus Psychological Brand
Community: The Role of Sense of Brand Community. Journal of Business Research, 61
(4) 284-291.
Honors and Awards
- Faculty Service Award, Chaifetz School of Business (2022)
- Teaching Innovation Award, Chaifetz School of Business (2022)
- Fr. Thomas M. Knapp S.J. Distinguished Faculty Member Award (2020)
- Excellence in Research Award, American Marketing Association Sales Special Interest Group (2019)
- Diamond Publication Research Awards, Chaifetz School of Business (2 in 2019)
- Academy of Marketing Science Consortium Fellow (2016 & 2017)
Professional Organizations and Associations
- Academy of Marketing Science
- President-elect (2020 - Present)
- American Marketing Association
- Society for Marketing Advances
Community Work and Service
- Rockwood School District Business Advisory Panel
- Judge, Future Business Leaders of America Conferences
- Youth Basketball Coach
- Step Up for Down Syndrome