Marketing, Minor
The marketing minor at 91女神's Richard A. Chaifetz School of Business offers business and nonbusiness 91女神 students exposure to multiple areas in the field of marketing.
Students are required to take 惭碍罢听3000 Introduction to Marketing Management (3 cr) and then select any four additional courses from the marketing curriculum. This flexibility provides students the ability to customize their marketing minor to those areas of most interest to them (e.g. sports marketing, retail management, brand management), making marketing a complement to many business or non-business majors.
| Code | Title | Credits |
|---|---|---|
| Required Courses | ||
| 惭碍罢听3000 | Introduction to Marketing Management | 3 |
| Elective Courses | ||
| Select four of the following: | 12 | |
惭碍罢听3400 | Integrated Marketing Communications | |
惭碍罢听3500 | Sports Marketing | |
惭碍罢听3600 | Marketing Research | |
惭碍罢听3700 | Social Media and Digital Marketing | |
惭碍罢听4300 | Retail Management | |
惭碍罢听4400 | Consumer Behavior | |
惭碍罢听4440 | Personal Selling | |
惭碍罢听4450 | Sales Management | |
惭碍罢听4550 | International Marketing | |
惭碍罢听4600 | Brand Management | |
惭碍罢听4650 | Marketing Analytics | |
惭碍罢听4900 | Marketing Strategy 搂 | |
惭碍罢听4910 | Marketing Internship | |
| Total Credits | 15 | |
- 搂
Additional prerequisite: Senior standing.
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- NOTE:
Outside of the Business Common Body of Knowledge (CBK), a maximum of one business course (3 credit hours) may be used to fulfill requirements in two business majors/minors.
Continuation Standards
Students must maintain a minimum 2.00 grade point average (GPA) in all courses used to fulfill minor requirements. If the minor GPA falls below a 2.00, students will have one semester to increase their minor GPA to a 2.00, or they will not be allowed to enroll in 3000- and 4000-level minor courses.